Adidas has joined the list of companies that are cutting ties with Kanye.
This comes after the rapper made antisemitic comments on his social media platforms. Earlier this month, Twiter and Instagram restricted his accounts.
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Adidas wrote, in a statement on Tuesday: “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
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Kanye west is behind the Yeezy brand which will immediately be pulled from sale by Adidas. This will cause a definite dent in the net income of Adidas.
Adidas is not the only clothing brand that has cut ties with Kanye. High-end fashion house Balenciaga and talent scouts Creative Artists Agency also cut ties with the rapper earlier in October.
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